Today in class we talked about ad busting again. This practice of ad busting seems as though the ad buster has to find some subtle dicrepancy or not so obvious point of view, and take his thinking to extreme opposition. I strongly oppose this display of extreme propaganda that tricks people into sharing these same opinions. With the e-harmony ad, I saw nothing in ads that was anti-gay, as a matter of fact I have never heard them mention gay, homosexual, metrosexual, bi-sexual, transsexual,queer or any other clever nomenclature ever in their ads. We live in a free enterprise economy, and people are entitled to a target market whether it is intentional or unintentional. People are always looking for someone to blame for something, pointing the finger at this guy and that and all the assumtions that come with it. For do not appreciate the reasoning that something that is made in china must come from a sweat shop, my type of thinking is that if it is made in a sweat shop, it wouldn't say china, it might say u.s.a. Anyways this ad busting is effective in some cases, but leads to extreme thinking which steers people away from the heart of real issues and creates polarization.
Tuesday, March 11, 2008
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2 comments:
i know you weren't targeting me or criticizing me at all, so please dont misinterpret this response, but i just wanted to point out that my argument wasn't that eHarmony is anit-gay. It is true that they DO NOT offer their service to gay people, but i was more so trying to ellucidate the fact that their commericals perpetuate the ideology of hetereosexual, same race marriage. their ads suggest only one way of being and that could be either good or bad, all i know is that it is subconsciously reinforces certain beliefs..
i thought the e-harmony ad was a great idea to bust up because i hadn't even noticed that they don't support gay people.
i agree it is their (e harmony) right to target a certain audience. its interesting to see how they do it though!
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