In my personal opinion, today's two reading assignments combined to give an excellent illustration of the extremely commercial society that we live in. Both of the essays we covered in class today dealt with, if not in so many words, the simple fact that in today's world the promotion of products and ideas have reached a point where attempts to lay claim on part of our mental real estate have become nearly inescapable in both our mental and physical environments. Both essay touched on the subject of mental real estate and how people, products, and concepts stake claims on that mental property, but one thing that I found interesting about having our two in-class reading assignments physically separate was that it allowed us to have a better defined look at opposite sides of the battle that is constantly raging around us for a stake in the minds of us the consumers. In our first reading, "Wordplay", we where given a general look at the advertisers side and how they try to make themselves relevant and interesting enough to become a permanent part of our consciousness, this is in stark contrast to "Tragedy of the Mental Commons", in which we where given a look at the side of the consumer, through a pair of eyes other than our own, and at how the common spaces that we move through on a day-to-day basis have become massive marketing tools.
Mark Alexander
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