Minute Paper 1/17/08

I thought that the concept of mental real estate to be very interesting. I never really thought about it the way the author of the article had put it, but now after reading it I realized that there are many useless information that are being stored mentally. For an example, you may hear about some celebrity you don't care for and immediately you automatically think about all the things she or he has done recently in the spotlight. It is funny to see the correlation between one person's name and all the detailed background information just to one name. I also thought that the article on the commons was interesting as well. The advertisement industry does use many clever ways in getting people's attention even as going far as plastering bus benches.