Andrew's Minute Paper 3/20

One important question that was asked in class that it seemed was sort of dismissed by the instructors today was a question as to who our intended audience was. The question as to whether we were aiming for on campus or broader for this project when it came to voting for topics seemed to be brushed aside. However, I feel that it was an important question, because one of the most fundamental concepts of advertising, which is what we are doing in a fashion, is to know your target consumer. From that both our product and method should be determined. Fortunately, the class chose to vote for topics of more universal enough for the broader audience, but still leaving the option of a more focused approach.
On a similar vein, there was the Ramos reading for class. In much the same way, futures studies and information need to follow that same advertising model, of trying to adapt the commercial for the target consumer, as it were. We must avoid being like some of the articles relating to the futures, in which it is viewed from an entirely clinical viewpoint.